IBC
It is often asked, “Why is IBC so attractive, cost effective, and works so well?”
The answer is simple. IBC is attractive and effective for IBC Hotel members because everything is kept simple with highly effective, proven, economical worldwide digital marketing that features both the IBC brand and individual IBC Hotels.
IBC also offers optional, no-risk targeted digital marketing focused on just your hotel with guaranteed results, supplying each IBC Hotel that last dollar of profit to fill that last available room.
For guests, everything is simple too. Guests are drawn to independent boutique hotels through IBC brand marketing. Reservations are made with no credit card required and no hassle if their trip is delayed or cancelled. IBC offers a unique “no hassle, no obligation” reservation held until 4PM on the day of arrival, after which it is automatically cancelled unless extended by contacting the hotel directly.
Hotels benefit because rooms that may otherwise go unsold are filled. Most of these “no obligation” reservations are honored, and the slight increase in no-shows is far outweighed by the extra bookings and the chance to resell rooms after 4PM.
Keeping things simple benefits everyone — hotel staff, guests, and the IBC brand.
Guests enjoy hassle-free reservations, often without a credit card, and flexible cancellations. Hotels fill rooms that might otherwise remain empty, with minimal overhead and no restrictive rules. IBC's approach ensures clarity, efficiency, and consistent satisfaction across the board.
Unlike other hotel brands, IBC has no restrictive rules or costly inspections. Instead, guest satisfaction is monitored through surveys, and hotels that consistently underperform may be asked to improve or leave the Collection.
Keeping things simple also lowers reservation fees — often nearly half of others — by sourcing guests directly through IBC digital marketing and handling bookings directly at your hotel. This eliminates costly 1-800 numbers or unnecessary reservation staff as travelers increasingly prefer fast, accurate digital communications.
Your hotel should take advantage of the free six-month IBC Hotel trial and see for yourself the substantial benefits of IBC Independent Boutique Collection simplicity, supplemental digital marketing, and efficiency.
For more information, please contact Sanchit , Jeff or jeff@ibchotels.com.